Can Retaining Apparatus And Advertising Platform

ABSTRACT

A can retaining apparatus and advertising platform comprising a strip with an upper surface, a lower surface and a perimeter edge. The strip is preferably rectangular shaped and can be made of various materials including polyethylene terephthalate (PET), polyethylene terephthalate glycol (PET G), plastic, metal, wood, rubber, fabric, vinyl, cardboard or a composite. Located on the strip is at least one, and preferably multiple retaining members, configured as an arrow structure within an oval opening, and onto which a can is secured and captively held. Also, on the strip is at least one, and preferably multiple, advertising sections. Each advertising section is configured to display product or promotional information from a company or organization. The advertising sections are either printed on, or are a substrate attached by attachment means, such as adhesive. A scannable image on the strip allows information to be stored and transferred to a person using the apparatus and platform.

TECHNICAL FIELD

The invention generally pertains to item retaining structures thatdisplay advertising, and more particularly, to an apparatus forretaining cans, such as beverage cans, that also provides multiple areaswhere advertising indicia is placed and displayed.

BACKGROUND ART

Of all the consumer based materials that are recyclable, aluminum and inparticular aluminum cans, is the most recycled item in the UnitedStates. Every minute an average of 123,097 aluminum cans are recycled.On average, Americans recycle approximately two out of every threealuminum cans that are used, with about 65% of aluminum in the UnitedStates being recycled. This results in a typical aluminum can containingmore than 50% post-consumer recycled aluminum.

Almost 75% of all aluminum produced in the United States is still in usetoday. Aluminum cans are 100% recyclable, which means that the fullamount of aluminum that is recycled ends up back in use within 90 days.Also, there is no limit to how many times an aluminum can is able to berecycled, although when an aluminum can is repeatably recycled, thequality of the aluminum reduces.

Recycling a single aluminum can saves enough energy to run a 100 wattlight bulb for 20 hours, a computer for 2 hours, or a television for 2hours. Even though the benefits of recycling aluminum cans are wellknown, and aluminum is the most valuable recyclable material, manyaluminum cans are still discarded and end up in landfills. In the UnitedStates, nearly $1 billion worth of aluminum cans are thrown away eachyear.

There are multiple reasons that some people do not recycle their usedaluminum cans. First off, in order to be recycled aluminum cans must beseparated from other recyclable and non-recyclable items. If the enduser/consumer does not do this, then a recycling facility must. Thesorting of aluminum cans is both time consuming and costs money.Further, for many individuals, recycling aluminum cans requires too muchtime and effort. Used aluminum cans must be stored somewhere, whichrequires space. The cans then have to be transported to a recyclingfacility, which are often viewed as dirty places that are best avoided.Also, when handling and transporting used aluminum cans, the residualbeverage within a can often escapes and leaves a sticky mess onsurfaces, in bags, and in vehicles. Even for people who care about theredemption payment received from recycling aluminum cans, the work andhassle is not worth the payout.

What is needed is a way of collecting, storing and transporting aluminumcans for recycling that allows a person to quickly, easily and cleanlyhandle multiple aluminum cans. Optimally, there would be a device orapparatus that in addition to maintaining/holding multiple aluminumcans, could itself be made of a recyclable material such as aluminum orplastic. Also, by incorporating other financial incentives such asadvertising, more companies or organizations would be willing to supportand participate in a recycling program.

A search of the prior art did not disclose any literature or patentsthat read directly on the claims of the instant invention. However, thefollowing U.S. patents are considered related:

U.S. Pat. No. INVENTOR ISSUED 4,136,772 Mascia, et al Jan. 30, 19795,267,427 Peterson, et al Dec. 7, 1993 5,285,892 Adami, et al Feb. 15,1994

The U.S. Pat. No. 4,136,772 patent discloses a reusable carrier for canswhich comprises a thin sheet of resilient plastic material withcan-receiving frusto-conical openings having wide bottom ends and narrowupper ends permitting application of the carrier onto the cans by asingle press-on operation.

The U.S. Pat. No. 5,267,427 patent discloses a recycling strip forholding, storing, toting, and returning empty recyclable plasticbottles. The stirp has a plurality of collar holes distributed uniformlyand unilinearly along the strip. The collar holes have a diameterslightly larger than the outside diameter of a plastic bottleneck. Thecollar holes have radial slits forming collars which enable a bottleneckflange to be engaged in the strip. The strip is then used fortransporting engaged bottles and can be recycled with the bottles. Thestrip may be loaded in a dispenser which provides a convenient means ofstoring the strip.

The U.S. Pat. No. 5,285,892 patent discloses can carriers with upwardlyprotruding can-receiving members having oppositely paired can-receivingrecesses and can-stacking platforms. The recesses are defined by anannular locking ring joined to a protective inverted cup-shaped coverwall sized and configured to closely correspond to the top bead of aconventional can. The locking run thus seats below the top bead of thecan thereby removably locking the can to the can carrier. Paired fingeropenings are preferably provided in association with a raised padregion.

For background purposes and indicative of the art to which the inventionrelates, reference may be made to the following remaining patents foundin the patent search.

U.S. Pat. No INVENTOR ISSUED 3,046,711 Harrison Jul. 31, 1962 3,094,210VanDenBerg Jun. 18, 1963 3,137,109 Rapata Jun. 16, 1964 3,172,234Burford May 2, 1967 3,383,827 Schaich May 21, 1968 4,463,844 Huffman, etal Aug. 7, 1984 4,712,680 Panazzolo Dec. 15, 1987

DISCLOSURE OF THE INVENTION

A can retaining apparatus and advertising platform that allows at leastone, and preferably multiple, aluminum beverage cans to be captivelyheld on the apparatus for storage, transportation and eventualrecycling. The apparatus and platform comprise a strip with an uppersurface, a lower surface and a perimeter edge. On the strip there is atleast one, and preferably multiple, can retaining members. Onto eachretaining member a can is secured and captively held. There is also atleast one, and preferably multiple, sections configured to displayproduct or promotional information, which is printed onto or attached byattachment means such as adhesive, onto at least one strip surface.

The strip can be made of various materials, including polyethyleneterephthalate (PET), polyethylene terephthalate glycol (PET-G), plastic,metal, wood, rubber, fabric, vinyl, cardboard or a composite. Each ofthe retaining members comprises an oval opening configured with an innerperimeter edge, with a tab extending downward from the perimeter edge.At a distal end of the tab a first angled leg extends upward atsubstantially forty-five degrees, and a second angled leg extends upwardat substantially forty-five degrees from an opposite direction to thefirst angled leg. This creates a retaining member configured as an arrowterminating at a point within the oval opening. To provide flexing ofthe arrow, a slit extends upward from the arrow point.

The strip can be packaged with a group of cans, either on an uppersurface, a lower surface, or a side surface. To allow the strip to beeasily carried, at least one handle is included, with a handle placed atan end of the strip, which is preferably rectangular shaped.

In view of the above disclosure, the primary object of the invention isto provide a can retaining apparatus and adverting platform that allowsat least one and preferably multiple aluminum cans to be easily securedonto a strip, transported to a desired location and eventually recycled.Advertising indicia on the strip provides a monetary incentive forcompanies or organizations to support the use of the strip.

In addition to the primary object of the invention it is also an objectof the invention to provide a can retaining apparatus and advertisingplatform that:

-   -   is easy to use, for men and women, adults and children,    -   can be made of a material that is recyclable either along with        aluminum cans or separately,    -   can be sold as a for-profit consumer product, or given away as        an incentive to recycling,    -   can be easily cleaned and re-used numerous times,    -   is lightweight yet robust and long-lasting,    -   can retain most aluminum cans including small and oversized        cans,    -   can potentially have a significant impact on the environment,    -   can be an effective revenue boosting means,    -   is cost effective from both a manufacturer's and consumer's        point of view.

These and other objects and advantages of the present invention willbecome apparent from the subsequent detailed description of thepreferred embodiment and the appended claims taken in conjunction withthe accompanying drawings.

BRIEF DESCRIPION OF THE DRAWINGS

FIG. 1 is a top plan view showing a can retaining apparatus andadvertising platform (apparatus and platform) strip with attachedadvertising sections.

FIG. 2 is a top plan view showing the apparatus and platform strip withprinted advertising sections and with a handle

FIG. 3 is a top plan detail view showing one of the apparatus andplatform strip's retaining members with an arrow structure within anoval opening.

FIG. 4 is an elevational interior view showing a can secured onto aretaining member arrow structure and the multi-engagement action thatoccurs when a can is secured.

FIG. 5 is a top plan detail view showing the stirp with a scannableimage in the form of a universal product code (barcode).

FIG. 6 is a top plan detail view showing the strip with a scannableimage in the form of a Quick Response (QR) code.

FIG. 7 is a top plan view showing the apparatus and platform strip withno advertising section(s).

FIG. 8 is a top plan view showing a group of cans with a strip attachedto an upper surface of the group of cans.

FIG. 9 is a top plan view showing a group of cans with a strip attachedto a lower surface of the group of cans.

FIG. 10 is an elevational side view showing a group of cans with a stripattached to a side surface of the group of cans.

BEST MODE FOR CARRYING OUT THE INVENTION

The best mode for carrying out the invention is presented in terms thatdisclose a preferred embodiment of a can retaining apparatus andadvertising platform. Of all recyclable materials, aluminum, andparticularly aluminum cans, is the most recycled. Over fifty-percent ofaluminum cans in the United States are recycled, and aluminum cans areable to be recycled multiple times. While there are many benefits ofrecycling aluminum cans, some people choose not to recycle their cans.The aluminum cans that are not recycled typically are just thrown awaywith other garbage and end up in a landfill. The major reasons for notrecycling are that aluminum cans must be separated/sorted from otherrecyclable and non-recyclable materials, collecting, storing andtransporting aluminum cans is often time consuming, space requiring,and, if sugar-based beverages were originally in the cans, the resultcan be a bunch of dirty, sticky cans that must be dealt with. Manypeople have a less than positive opinion of recycling facilities andprefer not to go to the facilities.

The can retaining apparatus and advertising platform (the apparatus andplatform 10), as shown in FIGS. 1-10, offers a solution to theseproblems by providing a means by which an individual can quickly andeasily maintain a quantity of aluminum cans on a single, lightweight andclean device. The cans are easily secured onto and removed with aminimal amount of interaction with a person using the device. Theinclusion of advertising provides a strong monetary inventive forindividuals, companies and organizations to support the use of theapparatus and platform 10.

As shown in FIGS. 1-10, the apparatus and platform 10 is comprised of astrip 12 with an upper surface 14, a lower surface 16 and a perimeteredge 18. The strip 12 is preferably rectangular shaped, although othershapes could also be utilized. The strip 12 can be made of variousmaterials including plastic, metal, wood, rubber, fabric, vinyl,cardboard, or a composite, with polyethylene terephthalate (PET),polyethylene terephthalate glycol (PET-G) preferred.

On the strip 12 is at least one, and preferably multiple, retainingmembers 24, as shown in FIGS. 1-3 and 5-10. Each retaining member 24 iscomprised of an oval opening 26 with an inner perimeter edge 28.Extending downward from the perimeter edge 28 is a tab 30. At a distalend of the tab 30, a first angled leg 32 extends upward at substantiallyforty-five degrees, and a second angled leg 34 extends upward atsubstantially forty-five degrees from an opposite direction the firstleg 32. This forms a retaining member 24 configured as an arrow 38terminating at a point 40 within the oval opening 26. A can 84 issecured onto, and captively held on the retaining member 24 by insertingthe retaining member arrow into the opening on the upper surface of thecan. A slit 42 extends upward from the arrow point to allow the arrow toflex as a can is secured onto the retaining member 24 when the can 84 issecured onto the retaining member 24, with the arrow through the canopening, a multi-engagement locking action 46 occurs, as shown in FIG.4. While the retaining member 24 has an oval shaped opening, othershapes such as circular could also be used.

Located on at least one of the strip's surfaces 14,16 is at least one,and preferably multiple, advertising sections 48, as shown in FIGS. 1,2, 5 and 6. Each advertising section 48 is configured to display productor promotional information 50, which is printed onto the strip surfaceor attached by an attachment means 54 such as an adhesive, onto thesurface. It should be noted that while the invention is named a CanRetaining Apparatus and Advertising Platform, the functionality of thestrip 12 for retaining cans does not require the use/inclusion ofadvertising. A strip 12 without advertising, as shown in FIG. 7, isfully capable of retaining cans for many different purposes,

As shown in FIGS. 5 and 6, in order to provide storage and transfer ofinformation either pertaining to a user of the apparatus and platform 10or information related to a company or organisation shown on one (ormore) of the advertising sections 48, a scannable image 56 is printedonto or attached onto a surface of the strip 12. The scannable image 56can be comprised of a Universal Product Code (barcode) 58, as shown inFIG. 5, a Quick Response (QR) code 60, as shown in FIG. 6, a series ofdigits (not shown), a series of letters (not shown) or a series ofcombined digits and letters (not shown). Optimally, the scannable image56 will allow a person to use a wireless device such as a smartphone, toscan the image to receive or transfer information such as how many cansare being recycled, how many times a particular strip has been used,and/or how much money has been accrued from the recycled cans. Also, theadvertisers can have coupons, company information or promotionstransferred to a person's smartphone via the scannable image.

The apparatus and platform 10 can be provided one at a time by hand ormultiple strips 12 can be rolled together and one or more strips removedfrom the roll as needed. The multiple strips can be held together end toend, with serrations separating each strip 12, allowing each strip to beeasily torn away/off the roll. Also, at least one strip 12 can beincluded along with a packaged group of cans 62, as shown in FIGS. 8-10.A strip 12 can be placed on an upper surface 64, as shown in FIG. 8, alower surface 66, as shown in FIG. 9, and/or a side surface 68, as shownin FIG. 10, of a packaged group of cans.

To allow the strip 12 to be easily gripped and carried, at least onehandle 74 is utilized. As shown in FIGS. 2 and 7-10, the handle 74extends outward from an end of the strip 12. It should be noted thatwhile the preferred embodiment of the apparatus and platform 10 has beendisclosed, and certain features are envisioned such as twenty retainingmembers are twenty-four advertising sections, the design andfunctionality of the apparatus and platform 10 can be easily altered tofacilitate use with any type or size of can.

While the invention has been described in detail and pictorially shownin the accompanying drawings it is not to be limited to such details,since many changes and modifications may be made to the inventionwithout departing from the spirit and the scope thereof. Hence, it isdescribed to cover any and a modifications and forms which may comewithin the language and scope of the claims.

1. A can retaining apparatus and advertising platform comprising a stripof material having at least one retaining member onto which a can issecured and captively held thereon, and at least one section displayingadvertising indicia.
 2. The can retaining apparatus and advertisingplatform of claim 1, wherein the strip comprises an upper surface, alower surface and perimeter edge.
 3. The can retaining apparatus andadvertising platform of claim 1, wherein the strip material is selectedfrom the group consisting of polyethylene terephthalate (PET),polyethylene terephthalate glycol (PET G), plastic, metal, wood, rubber,fabric, vinyl, cardboard and a composite.
 4. The can retaining apparatusand advertising platform of claim 1, wherein the strip having twentyretaining members.
 5. The can retaining apparatus and advertisingplatform of claim 1, wherein the section of advertising indiciacomprises product or promotional information that is printed or paintedon at least one of the strip surfaces.
 6. The can retaining apparatusand advertising platform of claim 1, wherein the section of advertisingindicia comprises product or promotional information on a substrate thatis attached to at least one of the strip surfaces by attachment means.7. The can retaining apparatus and advertising platform of claim 8,wherein the attachment means for attaching the substrate is comprised ofan adhesive.
 8. The can retaining apparatus and advertising platform ofclaim 1, wherein when a can is secured onto the retaining member, atleast one locking engagement action occurs.
 9. The can retainingapparatus and advertising platform of claim 1, wherein the strip ispackaged with a group of cans.
 10. The can retaining apparatus andadvertising platform of claim 9, wherein the strip is attached onto anupper surface, a lower surface, or a side surface of a group of cans.11. The can retaining apparatus and advertising platform of claim 10,wherein the strip further comprises at least one handle.
 12. A canretaining apparatus and advertising platform comprising: a stripcomprising an upper surface, a lower surface and a perimeter edge, atleast one retaining member onto which a can is secured and captivelyheld, at least one advertising section configured to display product orpromotional information, and that is printed onto or attached byattachment means onto at least one strip surface.
 13. The can retainingapparatus and advertising platform of claim 12, wherein the stripmaterial is selected from the group consisting of polyethyleneterephthalate (PET), polyethylene terephthalate glycol (PET G), plastic,metal, wood, rubber, fabric, vinyl, cardboard and a composite.
 14. Thecan retaining apparatus and advertising platform of claim 12, whereinthe strip having twenty retaining members.
 15. The can retainingapparatus and advertising, platform of claim 12, wherein the at leastone retaining member comprises an oval opening configured with an innerperimeter edge, with a tab extending downward from the perimeter edge,wherein at a distal end of the tab a first angled leg extends upward atsubstantially forty-five degrees, and a second angled leg extends upwardat substantially forty-five degrees from an opposite direction to thefirst angled leg, thereby forming a retaining member configured as anarrow terminating at a point within the oval opening, and having a slitextending upward from the arrow point.
 16. The can retaining apparatusand advertising platform of claim 12, wherein the can is comprised of analuminum beverage can.
 17. The can retaining apparatus and advertisingplatform of claim 12, wherein the attachment means for attaching thesubstrate is comprised of an adhesive.
 18. The can retaining apparatusand advertising platform of claim 12, wherein when a can is secured ontothe retaining member, a multi-engagement locking action occurs.
 19. Thecan retaining apparatus and advertising platform of claim 12, whereinthe strip is packaged with a group of cans.
 20. The can retainingapparatus and advertising platform of claim 19, wherein the strip isattached onto an upper surface, a lower surface or a side surface of agroup of cans.
 21. The can retaining apparatus and advertising platformof claim 12, wherein the strip further comprises at least one handle 22.A can retaining apparatus and advertising platform comprising: a stripcomprising an upper surface, a lower surface and a perimeter edge, atleast one retaining member into which a can is inserted and captivelyheld, the retaining member comprising an oval opening with an innerperimeter edge, with a tab extending downward from the perimeter edge,wherein at a distal end of the tab a first angled leg extends upward atsubstantially forty-five degrees, and a second angled leg extends upwardat substantially forty-five degrees from an opposite direction to thefirst angled leg, thereby forming a retaining member configured as anarrow terminating at a point within the oval opening, and having a slitextending upward from the arrow point. at least one advertising sectionconfigured to display product or promotional information, that isprinted onto or attached by attachment means onto at least one stripsurface, and at least one handle extending outward from the stirpperimeter edge.
 23. The can retaining apparatus and advertising platformof claim 22, wherein the strip material is selected from the groupconsisting of polyethylene terephthalate (PET), polyethyleneterephthalate glycol (PET G), plastic, metal, wood, rubber, fabric,vinyl, carboard and a composite.
 24. The can retaining apparatus andadvertising platform of claim 22, wherein the strip having twentyretaining members.
 25. The can retaining apparatus and advertisingplatform of claim 22, wherein the attachment means for attaching thesubstrate is comprised of an adhesive.
 26. The can retaining apparatusand advertising platform of claim 22, wherein when a can is secured ontothe retaining member, a multi-engagement locking action occurs.
 27. Thecan retaining apparatus and advertising platform of claim 22, whereinthe strip is packaged with a group of cans.
 28. The can retainingapparatus and advertising platform of claim 27, wherein the strip isattached onto an upper surface, a lower surface or a side surface of agroup of cans.
 29. The can retaining apparatus and advertising of claim22, comprising twenty-four advertising sections.
 30. The can retainingapparatus and advertising platform of claim 30, further comprising ascannable image that is selected from the group consisting of aUniversal Product Code (barcode), a Quick Response (QR) code, a seriesof digits, a series of letters, and a series of combined digits andletters.